Age Verification Help

This page outlines our policy and approach to Age Verification checks that are used to ensure age-restricted items are not available to purchase on our website by under 18s.

Why Do We Age Check?

As a responsible retailer, we comply with the necessary legislation regarding the sale of age-restricted items. It is against the law to sell alcohol to persons who are under the age of 18. In physical store premises this is managed through the Challenge 25 policy, but this cannot be used online.

It is therefore necessary for us to take steps to ensure that customers are over the age of 18 when they are purchasing an age-restricted item.

We have a two-step process for managing this, detailed below.

What is the Age Check Process?

1. Age Verification

We use Age Verification software at checkout for any orders that contain age restricted products. This complies with our legal obligation to ensure that we are not allowing minors to initiate a transaction on our website for age restricted items.

To make this process as simple as possible, we carry out the initial check on the information that you enter at checkout. If we are unable to verify your age, then you will be presented with a popup similar to the below, which will give you a number of different options for completing an Age Check successfully.

  • Electoral Role: Enter your name and address as appears on the electoral register, we will use this information to verify your age.
  • Credit Card: if you have a credit card, simply enter the details requested. Please note that this is not used as a method of payment, nor are any funds taken as part of this process. Your card details are used to confirm your age only.
  • Driving License: If you have a driving license, enter your details, including your driving license number.

Our lawful basis under GDPR for processing your information for Age Verification is our legal obligation to ensure that persons purchasing age-restricted items are of the minimum legal age to do so. All data is handled sensitively and securely. Checks are carried out by third party software from which all personal information is removed after the check is carried out. More information can be found in our privacy policy.

2. Age Verified Delivery

All orders which contain age-restricted items will be sent via an Age Verified Delivery (AVD) service. All items on these orders will be sent via AVD, regardless of whether they are age-restricted or not.

Age Verified Delivery will require a signature, which can only be from the recipient who is named on the parcel. The recipient may be required to show ID to prove that they are over 18 years of age.

Why Might My Age Check Be Unsuccessful?

Your age verification may be unsuccessful if you are under 18, or if the information you provide is incorrect.

You may also be unable to complete an Age Verification on our website if all of these statements apply;

  • You are not on the UK electoral register
  • You do not own a current credit card
  • You do not hold a current UK driving license

What Should I Do If My Age Check Is Unsuccessful?

There are two options available if age checks fail.

1. Remove Age Restricted Products from your Basket

If all the above statements apply, then removing any age-restricted items from your basket will enable you to checkout without an age verification being required.

We understand that it may be frustrating to not be able to order all items that you would like to, but unfortunately our legal obligations must come first. If we cannot verify that you are aged over 18 then we cannot let you purchase age-restricted items.

Removing age-restricted items from your basket will enable you to progress through our checkout as normal, with no age check required.

2. Contact Us

If you are experiencing issues with an age check and want some assistance, please contact us via and we will be happy to help. 

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